Communicating with society at large to ensure mutual growth
In 1986, Toray marked the 60th anniversary of its founding. Sixty years of production is a significant benchmark, and we used this occasion to introduce a company-wide "New Foundation Campaign" to guide Toray renewal. Following the Plaza Accord signed in September 1985, the exchange rate for the Japanese yen soared, and this was a period of major change not only for the fiber and textiles industry, but also for the structure of Japanese industry as a whole.